Steve Sovik: Revenue Growth, Sales Leadership, and the Road to Scale
Welcome. This is Steve Sovik's blog, a place for straight talk on go-to-market strategy, revenue leadership, and building sales organizations that actually scale. Steve has spent more than 25 years in SaaS, including a run at Coupa where the team grew ARR from under $1 million to $100 million and the sales org from 3 to 100 people ahead of a successful IPO. These posts draw from that kind of real, hard-won experience.
One theme runs through almost everything here: execution is harder than strategy, and it's where most companies come up short. Steve writes about the decisions, frameworks, and leadership habits that separate teams that win consistently from those that don't. He also covers how AI is reshaping go-to-market work and what revenue leaders need to do about it now.