Steve Sovik is a go-to-market executive with more than 25 years of experience scaling SaaS companies from early-stage startup through pre-IPO growth. His career includes landmark runs at Coupa, where he helped grow annual recurring revenue from under $1 million to $100 million while the sales organization expanded from 3 to 100 people, and at Tipalti, where he led revenue from $2 million to $70 million ARR as the team scaled globally from 3 to 85 people. He has held Chief Revenue Officer and senior executive roles at Fairmarkit, PayEm, and Safebooks, and spent a significant stretch at Oracle leading global CRM SaaS sales initiatives and closing Fortune 100 accounts. He also served on the board of Determine Software, a public company later acquired by Corcentric. That breadth of experience, from individual contributor judgment calls at Oracle to board-level decisions at a public software company, shapes everything he writes.
Steve started this blog because he kept having the same conversations. With founders wondering why their strategy wasn't sticking. With sales leaders asking how to tell real AI value from AI noise. With emerging executives who needed someone to say plainly what works and what doesn't. His voice comes from the seat he has actually sat in: the one where you have to hit the number, build the team, and align sales, marketing, product, and finance all at the same time. A question he comes back to regularly is one he has wrestled with throughout his career: what actually separates companies that execute from those that just plan well? That's the kind of practical, uncomfortable question this blog exists to explore.
Readers can expect writing grounded in real operating experience. Steve covers topics like building predictable revenue models, evaluating technology on business outcomes rather than features, leading through economic uncertainty, and developing sales cultures built on accountability. Posts draw on specific patterns he has observed across companies at different growth stages, not generic advice. If you are a revenue leader, a founder, or a team builder trying to make better decisions faster, this blog is written with you in mind.